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& Other Stories Statement on
Inclusion & Diversity

We strive to be a brand that accepts all people, especially different types of women.

By inviting them into our world, we want all our colleagues and customers to feel safe and welcome. ​​

We are committed to learn and grow by sharing stories from diverse perspectives, reflecting what the world looks like.

In the past year, & Other Stories has held trainings on the topics of cultural appropriation, celebrating diversity, and representation and misrepresentation in images. We have also hired an Inclusiveness Strategist, which allows us to do the changes we want with even greater force.

In the fall we will launch a number of initiatives, including but not limited to an in depth mandatory training plan for all staff; further strengthening internal controls of images, products and text we use; and are continuously improving the diversity of our own team. But it is clear we have much more to do.  

Alongside & Other Stories initiatives, H&M Group has made the following commitments, announced by Helena Helmersson, CEO for the group.

1.  By the end of 2020, management teams in our major markets will publish specific targets for improved representation, with a clear timetable and action plan to achieve them. (These will be similar to the commitments made by the H&M Group in the United States.) 

2. We will identify diversity gaps within our headquarters and set goals to increase the diversity of the Management Teams and the Board of Directors.

3. By the end of 2021, we will publish commitments and action plans for Inclusion and Diversity across all markets where H&M Group operates.

4. We will immediately create an external Advisory Council with business executives from diverse backgrounds to advise and contribute to our business direction.

5. We will bring together a peer Advisory Council made up of our existing employee resource groups from around the world to work directly with our CEO, Chief Diversity Officer, and the management team to promote Inclusion and Diversity further.

We recognize that addressing conscious and unconscious racial bias is an ongoing effort within our organization and society at large. We’re committed to continuing that journey, and to never be complacent in our efforts to ensure our work environment and our products reflect the values of a truly inclusive society.