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Inside Levi’s®

90 Stories

Hemp Plant close up shot

The Difference Between Hemp and Weed

Mariujuana. Weed. Pot. Mary Jane. Ganja. Lime Pillows. Righteous Bush. Whatever you call it, marijuana produces a high. Hemp can’t. Let us explain.

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The High Loose

Jeans and chinos made with water-saving Cottonized Hemp and sustainably grown cotton.

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Custom trucker jacket by Serge

How Serge Gay Uses His Art to Fight for Black and Gay Rights

An interview with the artist who designed this Trucker Jacket to commemorate and fight for civil rights.

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blog header with backpacks and water bottle background

We Made These Backpacks Out of Recycled Plastic

Levi’s® backpacks, now sustainably made. Waste less. Stash more.

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The Stay Loose

Jeans and chinos made with water-saving Cottonized Hemp and sustainably grown cotton.

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close up of denim

What We’re Wearing Vol. 11: A Lifelong Denimhead Makes a Change

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Matt posing

What We’re Wearing Vol. 10: All Hail The Trucker Jacket King

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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This Is Cottonized Hemp

Getting dressed shouldn’t feel like a moral dilemma. That’s why we’re making it easy to look good and keep a clean conscience.

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Denim gif

What We’re Wearing Vol. 9: The Perfect Pair Of Cut-Offs

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Ask A Stylist: First Edition

You asked, we answered. This month we deliver our POV on what it means to “dress your age” and the art of tucking in a shirt.

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From The Archives: That California Lifestyle

We rummage through our past to show you our oldest, rarest, and coolest pieces.

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Collage of Father's Day images

What We’re Wearing Vol. 8: Father’s Day The Levi’s® Way

We give you a peek into our closets to show you how Levi’s® fathers dress at home.

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Katya outfit

What We’re Wearing Vol. 7: The Anti-Athleisure, Pro-Vintage Tomboy In Heels

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Levi Strauss & Co.’s Diversity Problem — And Our Plan to Fix It

A look at Levi’s® first ever public diversity report: the numbers, what they mean, and how we’ll improve them.

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The Man Behind the Masks

We’re proud of Paul, and of his design, and we’re excited to share his reflections on how they came about.

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There Isn’t a Yesterday to Return to, Only a Tomorrow to Resolve

Senior Merchandising Planner Joel Massiah on our moment of pain and where we go from here.

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Celebrating World Oceans Day

Here’s how to keep our oceans blue and thriving.

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Levis June Community Participation needed thumbnail

Why ‘Not Being Racist’ is Not Enough

This essay by Charis Marquez, VP of Sales & Executive Sponsor of our Black Employee Resource Group, addresses the pain in our community and what we're doing to address it.

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We Must Do Better

Levi’s® Executives Reflect on Race, George Floyd and Where We Go From Here

A Q&A with Jen Sey, Levi’s CMO and Charis Marquez, Levi’s VP Sales.

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Pam Hong

What We’re Wearing Vol. 6: High Style Straight Outta Shanghai

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 5: Style from South Africa to San Francisco

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 4: Mother’s Day the Levi’s® Way

We give you a peek into our closets to show you how Levi’s® mothers dress at home.

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What We’re Wearing Vol. 3: The Merchant Who’d Dye His Skin Blue

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 2: The Survivalist with Flavor

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 1: The Rocker-Hippie Dude

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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The #OddlySatisfying TikTok Sensation

See how Everett Williams, Gabbi Morison and other TikTok favorites are customizing their Levi’s® denim (hint: with lasers).

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Text reading

Levi Strauss & Co. Commits $3 Million to Support Communities Impacted by COVID-19

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

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How Can We Help?

Thoughts on being of service to the community in this time of crisis.

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Born in 2011. Still Saving Water.

We’ll never stop looking for more ways to help change the way the world uses water.

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How to Customize Your Denim

Two of our own show you how they’ve customized their personal denim.

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Our Most Sustainably Designed Collection

Since 1873, we’ve made timeless clothes that are built to endure. But clothes shouldn’t come at the expense of the environment.

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Portraits of Levi's employees wearing tees customized for Black History Month.

Levi’s® Employees Respond: How Has Knowing Your History Helped You Shape the World?

10 Levi’s® employees respond: How has knowing your history helped you shape the world?

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Collage of Levi's employees.

Levi’s® Employees Respond: Is Black History Month Still Relevant?

10 Levi’s®employees respond: Is Black History Month still relevant?

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Collage of Levi's employees wearing denim on denim.

Levi’s® Staffers Pick Their Most-Loved Denim

Meet our employees (and their most loved denim).

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Black Levi's employees posing in customized t-shirts for Black History Month.

Levi’s® Employees Respond: What Does Black History Month Mean to You?

10 Levi’s® employees reflect on the significance of Black History Month.

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Soapbox Derby of ’75

For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.

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Repair. Reimagine. Recycle.

The fashion industry contributes 10% of global greenhouse emissions. 85% of textiles end up in landfills.

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One-of-a-Kind Trucker Jackets – Exclusively on Our App

Handpicked pieces from Levi’s® Authorized Vintage — now exclusively on the Levi’s app.

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Collage of people wearing oversized clothing.

How to Wear Oversized Denim

How to wear oversized denim.

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How to Make a Hybrid T-shirt

Upcycle those old tees for an ultra-current look.

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A Homemade Host Gift

Learn how to turn denim scraps into a perfect gift.

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Why Levi’s® Stopped Using PFCs and PFAS

Here's what you need to know about the class of pervasive chemicals.

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Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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Secret Hacks From Denimheads

Get inside an expert’s head with these denim care tips

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Not Our First Rodeo

Two modern cowboys on being professional bull riders and their favorite Levi’s® jeans.

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How Every One Of Us Can Fight Climate Change

To curb the worst of climate change, we need to act now. Here’s what you can do.

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Levi’s® Wellthread x Outerknown

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Behind the Design: Leopard Print & Logos

Levi’s® designers let us in on the inspiration behind some of this season’s must-have styles.

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Our Top 8 Levi’s® Jeans for Men

Everything you need to know about our wide range of fits and styles.

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Our Most Popular Women’s Jeans, Explained

A breakdown of our best-selling jeans for women.

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Our New Throwback Logo

Check out our newest logo with a throwback twist.

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There Is No Wrong

Travel with us to Tokyo for a cultural mashup of style and art.

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Levi’s® Engineered Jeans

The ‘99 jean with twisted seams. Back by popular demand.

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A Farewell to Cone Mills White Oak®

After a hundred years of shared history, a long-standing partnership comes to an end.

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The Ultimate Levi’s® Heirloom

Celebrating Violet Mutter, an adventurous woman who raised a family through the Great Depression.

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Born Out West

A brief history of the birth of the blue jean in the American West.

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many people wearing 501s against a neutral background

Happy 501® Day!

We are all collaborators.

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What’s Tencel Lyocell?

This Earth Day we’re highlighting Tencel Lyocell — the future of sustainable fashion.

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Where to Recycle Your Jeans

Visit a Levi’s® store near you to recycle your denim.

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The Ultimate Desert Party

Join Hailey Bieber, Pyper America and more at the party of the year and get an inside look at our favorite festival-season looks.

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The It-Jeans of the 1960s

How jeans of the 1960s became the iconic styles we love today.

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World Water Day

Whoever you are, wherever you are, water is your human right.

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Levi’s® Wellthread x Outerknown Present Cottonized Hemp

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Staff Picks: Winter Wear

We asked two employees at our San Francisco headquarters what’s currently in their Levi’s® carts — for themselves, of course!

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woman weaving at a loom with pink and white fabric

Mercado Global is Now Available on Levi’s®

These accessories are crafted with centuries-old weaving techniques — and help empower those who make them.

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woman weaving at a loom

Meet the Artisans

Meet the artisan women behind the handmade Guatemalan handbags of Mercado Global.

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Announcing Levi’s® Fan Favorites

Our most-loved denim. Picked by you.

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Celebrating Black History Month

Together we stand. Together we fight. In celebration of Black History Month, we’re looking back at our company’s commitment to equality.

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How to Keep Black Jeans Black

3 easy tricks to make your dark denim last.

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women wearing overalls in 1918

Happy 100th Birthday, Freedom-Alls

A centennial of our very first product for women — and the first iteration of pants for American women, period.

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What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

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man and woman wearing skinny jeans

Skinny Jeans

See how two of our employees live in these modern fits.

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Ask a Levi’s® Designer: Sustainability Edition

Una Murphy, Levi’s® senior innovation designer, talks about what it takes to design more responsibly.

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Levi’s® Mighty Made

A workwear-inspired collection of heavyweight tees and outerwear.

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Borrowed From The Boys

The menswear-inspired styles you need to for fall.

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Levi’s® Lot No. 1 Jeans: Made To Order

Featuring our most premium expression of personalized style yet.

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Levi’s® Music Project x Snoop Dogg

Behind the scenes of the ultimate youth masterclass in music production and business.

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Levi’s® Authorized Vintage

An interview with our merchandiser on how we’re resurfacing vintage pieces for today’s wearers.

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Levi’s® Employees Show Off Their Style

Five people. All kinds of different looks.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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501® Day Around The Globe

Celebrating the jean that started it all.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

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Levi’s® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Levi’s® Skateboarding

Featuring the new 501® Original for skate.

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The Longevity of Levis® Jeans

Watch our latest Live in Levi’s® story, directed by Mark and Jay Duplass.

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Levi’s® Vintage Clothing

This season, Levi’s® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by the rockers and rude boys of Jamaica in the late 1970s.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Levi’s® Made & Crafted® Spring/Summer 2018

Our latest designs, rooted in artful construction and elevated details.

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Engineered for movement. Optimized for the city.

Our high-tech collection designed to keep up with the urban lifestyle.

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Our Coveted Wedgie Jeans

The hip-hugging, vintage-inspired jeans you can’t get enough of. Plus, we’re introducing a new fit this season.

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Happy Birthday, Levi Strauss!

Today we celebrate the man who invented the blue jean.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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True Romance

Real-life couples from Levi’s® HQ in San Francisco share their real-life love stories.

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The Present Is Female

Profiles of pioneering women who are breaking boundaries in their fields.

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Introducing Levi’s® Authorized Vintage Collection

Levi’s® Authorized Vintage, a collection of pre-worn Levi’s® denim.

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The Allure of Lurex

Bright holiday style without all the red and green.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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Levi’s® x I Am That Girl

A conversation between I Am That GIrl founder, Alexis Jones and Levi’s® CMO, Jen Sey on the importance of authentic self expression.

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Curve Appeal

A conversation with photographer and author, Kava Gorna, on her two favorite things: denim and photography.

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Welcome to The Lab

Stretch, stain and sew. This is where great things get started. Here’s an inside look at what goes on at Levi’s® Eureka Innovation Lab.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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